Case
Study
Blade Rush - © 2026Noba's Games
Studio:
Noba's Games
Website:
noba.games
Game(s):
Blade Rush (Steam)
From Solo Developer to Structured Studio
Client: Noba's Games
Context: Showcase Winner - Liv Game Summit 2025
Engagement Type: Early-Stage Studio Diagnostic & Business Development Session
Situation
Noba's Games is an early-stage solo studio with a shipped Steam title and a portfolio of smaller projects. Despite this traction, the studio faced a set of common but critical structural challenges:
• No clear market positioning or one-line pitch
• Fragmented business structure (limited company and sole trader operating in parallel)
• Limited clarity on revenue model beyond game development
• Low confidence in marketing and self-promotion
• Uncertainty around funding pathways and next steps
Together, these issues were making it harder to decide what to focus on and what to do next.
Intervention
Following Noba's Games’ success as the Liv Game Summit 2025 Showcase Winner, we delivered a structured business development session immediately after the event to convert visibility into structured progress.
While initially positioned as a feedback session, it evolved into a focused review of positioning, business model and next steps.
• Clarified the studio’s positioning and market narrative
• Simplified the business structure to reduce overhead and complexity
• Introduced a clearer development and services model to stabilise income
• Identified practical next steps across funding, visibility, and execution
Outputs
The session produced a clear set of working materials the studio could use immediately, including a defined positioning, a practical services model and a structured plan for the next 90 days.
Impact
• Clarity: A defined identity and market narrative
• Focus: Clear prioritisation between product development and services-based income
• Simplicity: Reduced operational complexity through a single, coherent structure
• Execution: A concrete, time-bound plan replacing open-ended uncertainty
• Confidence: Increased readiness to communicate, pitch, and engage externally
The studio left the session with a defined 90-day plan and immediate next actions, including grant submission and services outreach.
Why This Matters
Early-stage studios rarely fail on product alone. Problems tend to come from unclear positioning, weak structure, or decisions made before key assumptions are tested.
About The Games Office
The Games Office works with developers, studios, and partners at the point where ideas are in motion but key decisions are still open. We focus on understanding what holds up, what doesn’t, and what to do next, helping teams move forward with clearer direction and fewer hidden risks.